My Journey Into UX
- 01 Psychology
I have a degree in cognitive psychology. I’m fascinated by how the brain works and how we perceive and retain information.
- 02 Visual Arts
On top of studying psychology I also completed a minor in visual arts. I love design and being creative. I attempt to integrate my knowledge of psychology into everything I design.
- 03 Research Lab
I worked in a research lab focused on visual perception and memory. Using different research methods such as behavioural studies and eye tracking we explored how people react to visual stimuli.
- 04 Web Design
Wanting to apply my research findings to a more practical field, I left the lab to study front-end development and web design. I am passionate about creating meaningful experiences for users.
- 05 Data Analytics
Being a strong proponent of data-driven design I gravitated towards web analytics. I have lots of experience helping organizations define and measure key performance metrics and usability.
- 06 UX Design
I transitioned into UX design because I recognize the need for both qualitative and quantitative research. I also love having an active role in designing a better solution. I believe that understanding your users and acknowledging their needs and frustrations is the key to improving functionality, ease of use and enjoyment.
UX Case Studies
For more samples of my work please contact me.
The Design Process
My experience has taught me that good design is not created in a moment of inspiration or a bubble. It is an iterative process requiring collaboration between multiple teams and your end users. It is easy to get attached to initial design solutions and forgo research and testing but this rarely works. First solutions are often wrong because in the early stages it is hard to know enough about the problem you are attempting to solve. It is important to first answer the 5 Ws (Who, What, Where, When, and Why) before tackling the How.
Great design requires deep knowledge of your users, their environments, and their goals. Conducting research, talking to users, collaborating with different teams and testing prototypes all help keep a project on track. I believe that successful design projects stem from good communication and keeping the end-user in the forefront.
What am I doing when I’m not helping to create awesome products?
I think it is very important to maintain a good work-life balance. Outside of work my interests include painting, skiing, hiking, chasing my energetic toddler, going for long walks with my golden-doodle, and eating yummy food with my husband and friends.
Random fact: I am certiﬁed judge for the Kansas City Barbecue Society