I am a strong advocate for data driven and user centric design. I believe that understanding your users and acknowledging their needs and frustrations is the key to improving functionality, ease of use and enjoyment.
I have always been fascinated by how the brain works. I am particularly interested in the psychology of design and how we learn and retain information.
I am an artistic person and I love being creative. My whole life I have been drawing and painting. I love seeing art trigger an emotional response in people.
I studied memory using a variety of research methods such as behavioural studies and eye tracking monitoring. This allowed me to explore how people perceive visual information.
I studied front-end development because I wanted to make better use of my art background and apply my research findings to a more practical field. I enjoy coding and designing great websites/products.
I gravitated towards web analytics because of my research background. I have a lot of experience helping clients develop a strategy for measuring KPIs, conversion funnels and pain points from their websites.
UX design is where I found my true passion. It is the perfect fit for my analytical, design and technical skills. My UX/UI design apprenticeship helped refine my process and bring it all together.
I think it is very important to maintain a good work-life balance. Outside of work my interests include painting, skiing, hiking, chasing my energetic toddler, going for long walks with my golden-doodle, and eating yummy food with my husband and friends.
Random fact: I am certiﬁed judge for the Kansas City Barbecue Society
I also have extensive experience in leading web analytics and site optimization projects. I have worked with companies such as TD Bank, Bell Canada and Cirque Du Soleil to develop a strategy for measuring the successes and failures of their websites. In doing so I learned to critically analyze user interfaces, conversion funnels and points of frustrations.
For more details please have a look at my resume.
I believe that good design should be data driven and user centric. It is not created in a moment of inspiration or a bubble. It is instead an iterative process requiring collaboration between multiple teams.
My experience has taught me that the most successful projects are those that always keep the end-user in the forefront. It is easy to get attached to initial design solutions and forgo any additional research or testing but it rarely works. First solutions are often wrong because in the early stages it is hard to know enough about the problem you are attempting to solve. Conducting research, talking to users, collaborating with different teams and creating prototypes all help keep the project on track.